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SELECTED WORK / ROOFING & EXTERIORS

Robinson’s Contracting.

A roofing contractor in Moscow Mills, Missouri

A website for an owner-operated roofing contractor, built around a direct line to the owner, real project photos and the counties it serves.

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Robinson’s Contracting homepage: “Built right. Right here.” over a photo of the crew installing a shingle roof
CLIENT
Robinson’s Contracting
INDUSTRY
Roofing & exteriors
OUR WORK
Website design & development, local SEO
WEBSITE
robinsonsbuilds.com

THE PROJECT

Local roots.
Solid work.

Robinson’s Contracting is a locally owned, owner-operated roofing and exterior contractor based in Moscow Mills, Missouri. It replaces and repairs roofs and handles gutters, fascia, soffit and siding for homeowners in Lincoln, St. Charles and Franklin counties and St. Louis.

We designed and built the site: a homepage, a page for each of the four services, an about page, a service area page, a project gallery and a free estimate form, plus privacy, terms and accessibility pages.

DESIGN STRATEGY

No middleman.
Just Elliot.

The site sells what sets the business apart from bigger roofing companies: you talk to the owner. Elliot’s name and number appear in the hero, on every call button and in the phone bar, and the about page explains that there is no middleman between the homeowner and the person doing the work.

The design leans on the real work instead of stock photos. Crew shots on the roof fill the hero, a before-and-after slider shows a finished exterior, and the gallery walks through roofs, gutters, a porch ceiling and siding. Every page ends on the same plain invitation: “Let’s build something solid.”

TYPOGRAPHY

Barlow Condensed in tall capitals for headlines, Manrope for text and an italic serif for the second line of each headline.

COLOR

Deep navy and warm cream, with a brick red for buttons and accents.

MOTION

A services ticker with a pause button, a drag-to-compare before-and-after slider and a rotating “Locally owned” badge, all toned down for reduced motion.

HOW IT’S BUILT

Fast pages,
one clear next step.

The site runs on Next.js and React. Pages are prerendered and served through Amazon CloudFront, and photos go through Next.js image optimization, which sends each device a WebP at the size it needs.

The estimate form asks for the service, the location and the project details, so the owner knows where the job is and what it involves before calling back. On phones, a bar at the bottom of the screen keeps “Call Elliot” and “Request an estimate” one tap away.

FRAMEWORK
Next.js and React
HOSTING
AWS, served through Amazon CloudFront
IMAGES
Next.js image optimization, WebP
FONTS
Barlow Condensed and Manrope, self-hosted and preloaded
LEAD CAPTURE
Estimate form with service and location fields, and a spam trap

SEARCH, BUILT IN

Found in
the counties it serves.

A local contractor wins work from nearby searches, so every page names the service and the place it is done.

Every page has its own title and meta description naming the service and Moscow Mills, plus a canonical tag.

RoofingContractor structured data carries the business name, phone, address, owner and the counties it serves, and inner pages add breadcrumbs. Service pages add Service data.

A service area page covers Lincoln, St. Charles and Franklin counties and St. Louis, each with its own section and call to action.

Each service page answers common questions and links to the other services.

An XML sitemap lists every public page, robots.txt points to it, and an llms.txt file summarizes the business and its pages for AI assistants.

The Robinson’s Contracting homepage on a phone, with the Call Elliot and Request an estimate bar

THE SAME WEBSITE. A SMALLER SCREEN.

PROJECT HIGHLIGHTS

The details
that make it work.

Before-and-after slider

Visitors drag a handle across a real exterior project to compare the house before and after new siding and trim.

A direct line to the owner

Elliot’s number sits in the header, the hero and a phone bar that stays on screen on mobile.

Built for the service area

Titles, structured data and a dedicated page tie the site to Moscow Mills and the counties around it.

KEEP EXPLORING

Learn more about the services behind our work.

YOUR NEXT WEBSITE

Planning a website
your customers will use?

Let’s talk about your business, your customers and what your website needs to do.

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