Social media pricing made simple

Social media management costs vary based on your business size, goals, and requirements. Small businesses typically invest between $500-$1,500 monthly, medium businesses spend $1,500-$5,000 monthly, while larger enterprises invest $5,000-$20,000 or more per month. The investment depends on factors like posting frequency, content quality, advertising management, and level of community engagement required.

The management fee covers strategy development, campaign setup, creative design, audience targeting, optimization, and reporting. Your actual advertising spend (the budget you pay to platforms like Facebook or Instagram) is separate and paid directly to those platforms. We typically recommend an advertising budget that's 3-5 times your management fee for optimal results. Our team works to maximize your return on ad spend through continuous optimization and testing.

We manage all major social media platforms including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, and Threads. The right platforms for your business depend on your target audience, industry, and goals. B2B companies often prioritize LinkedIn and Twitter, while B2C retail brands see great results on Instagram and Facebook. Ecommerce businesses benefit from Pinterest and Instagram Shopping. We provide platform recommendations during our consultation and can adjust your mix as we analyze performance data and identify where your audience is most engaged.

Meaningful growth in followers, website traffic, and conversions typically becomes evident within 3-6 months of consistent management. Social media is a long-term strategy that builds momentum over time. The timeline depends on factors like your starting point, industry competition, content quality, and advertising investment. We provide monthly reports so you can track progress and see how metrics improve as we refine your strategy based on performance data.

We track comprehensive metrics aligned with your business goals. Key performance indicators include engagement rate, follower growth, website traffic from social, lead generation, conversion rates, and revenue attribution. We provide detailed analytics reports showing month-over-month trends and year-over-year comparisons. Beyond vanity metrics, we focus on business impact like cost per acquisition, customer lifetime value from social channels, and overall return on investment. Our reports include actionable insights and recommendations for continuous improvement based on data analysis.

We create a monthly content calendar and submit it for your review and approval before any posting begins. You receive content drafts via our client portal where you can review, request changes, or approve with a single click. We typically allow 2-3 rounds of revisions to ensure everything meets your standards. Once approved, content is scheduled for optimal posting times.

We can begin managing your social media within 5-7 business days after signing up. The onboarding process includes a strategy session to understand your brand, goals, and target audience, access setup for all platforms, initial content calendar creation, and approval of posting guidelines. We prioritize a smooth transition and clear communication throughout the setup process to ensure we're aligned with your vision from day one.

We're here to help. Check out Google's Social Media Advertising Help Center for general information, or contact our team directly for personalized answers about your specific situation and needs.