CPC calculator
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Free CPA calculator
Calculate your Cost Per Acquisition (CPA) instantly. Measure customer acquisition costs and optimize your marketing spend — free calculator.
Use the CPA calculator
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Calculate your Cost Per Acquisition. Measure how much it costs to acquire each customer.
01 / Process
How to use this tool
01
Enter your total marketing spend
02
Enter the number of new customers acquired
03
Click "Calculate result"
04
Compare your CPA to your customer lifetime value
02 / Questions
Frequently asked questions
What is CPA?
CPA (Cost Per Acquisition) is the average cost to acquire one paying customer. It includes all marketing and sales costs divided by the number of new customers acquired.
How is CPA calculated?
CPA = Total Marketing Cost / Number of Acquisitions. For example, $5,000 spend / 50 new customers = $100 CPA.
What is a good CPA?
A good CPA should be significantly lower than your Customer Lifetime Value (CLV). As a rule of thumb, your CLV:CPA ratio should be at least 3:1.
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