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Free conversion rate calculator
Calculate your conversion rate instantly. Enter visitors and conversions to measure funnel performance — free conversion rate calculator.
Use the conversion rate calculator
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All working toolsOverview / Business Calculators
Calculate your conversion rate from visitors and conversions. Track and optimize your funnel.
01 / Process
How to use this tool
01
Enter total visitors or sessions
02
Enter the number of conversions
03
Click "Calculate result"
04
Review your conversion rate and comparison to benchmarks
02 / Questions
Frequently asked questions
What is conversion rate?
Conversion rate is the percentage of visitors who complete a desired action (purchase, signup, download). It is calculated as conversions divided by total visitors times 100.
What is a good conversion rate?
Average website conversion rates are 2-5%. Ecommerce averages 1-3%, while landing pages can achieve 5-15% with optimization.
How can I improve my conversion rate?
Optimize page load speed, improve calls-to-action, simplify forms, add social proof, run A/B tests, and ensure mobile responsiveness.
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