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Free customer lifetime value calculator
Calculate customer lifetime value (CLV) instantly. Understand customer worth and optimize acquisition spending — free CLV calculator.
Use the customer lifetime value calculator
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All working toolsOverview / Business Calculators
Calculate the lifetime value of your customers. Understand how much each customer is worth.
01 / Process
How to use this tool
01
Enter average purchase value
02
Enter average purchases per year
03
Enter average customer lifespan in years
04
Click "Calculate result" to see the result
02 / Questions
Frequently asked questions
What is customer lifetime value?
CLV is the total revenue you can expect from a single customer over the entire duration of their relationship with your business.
How is CLV calculated?
CLV = Average Purchase Value × Average Purchase Frequency × Average Customer Lifespan. This gives you the total expected revenue per customer.
Why is CLV important?
CLV helps you determine how much to spend on customer acquisition, which segments are most valuable, and where to focus retention efforts.
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