CPC calculator
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Free CPM calculator
Calculate your Cost Per Thousand Impressions (CPM) instantly. Compare advertising costs across platforms — free CPM calculator.
Use the CPM calculator
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All working toolsOverview / Business Calculators
Calculate your Cost Per Thousand Impressions. Compare ad costs across different platforms.
01 / Process
How to use this tool
01
Enter your total ad spend
02
Enter total impressions
03
Click "Calculate result"
04
Compare your CPM to platform benchmarks
02 / Questions
Frequently asked questions
What is CPM?
CPM (Cost Per Mille) is the cost per 1,000 impressions of an ad. It is a standard metric for comparing advertising costs across platforms and campaigns.
How is CPM calculated?
CPM = (Total Ad Spend / Total Impressions) × 1,000. For example, $500 spend for 100,000 impressions = $5 CPM.
What is a good CPM?
Average CPMs vary widely: social media $5-15, display $2-10, programmatic $1-5, premium placements $20-50+.
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