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Free CTR calculator
Calculate your Click-Through Rate (CTR) instantly. Enter impressions and clicks to measure ad and content performance — free calculator.
Use the CTR calculator
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Calculate your Click-Through Rate from impressions and clicks. Benchmark against industry averages.
01 / Process
How to use this tool
01
Enter the number of impressions
02
Enter the number of clicks
03
Click "Calculate result"
04
Compare your result to industry benchmarks
02 / Questions
Frequently asked questions
What is CTR?
CTR (Click-Through Rate) is the percentage of people who click on your ad or link after seeing it. It is calculated as clicks divided by impressions times 100.
What is a good CTR?
Average CTR varies by platform: Google Ads search ~3-5%, display ~0.5-1%, email ~2-5%, social media ~0.5-2%. Higher is generally better.
How can I improve my CTR?
Write compelling headlines, use strong calls-to-action, target the right audience, test different ad variations, and optimize for relevance.
KEEP EXPLORING
Learn more about paid advertising.
- Service
Paid advertising
Google, Meta and other ad campaigns, with landing pages and tracking connected.
- Service
Google Ads
Search, Shopping and Performance Max campaigns managed around your goals.
- Service
Facebook & Instagram ads
Meta campaigns that introduce your business to the right audiences.
- Pricing guide
Google Ads pricing
How Google Ads costs work, from clicks to management.
- Pricing guide
PPC cost guide
Pay-per-click costs across the main advertising platforms.
- Guide
Marketing questions
Answers about ads, email, social media and turning traffic into sales.
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