Customer lifetime value calculator
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Free churn rate calculator
Calculate your customer churn rate instantly. Track retention, measure customer loss, and identify improvement opportunities — free calculator.
Use the churn rate calculator
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All working toolsOverview / Business Calculators
Calculate your customer churn rate. Track retention and identify when customers are leaving.
01 / Process
How to use this tool
01
Enter customers at start of period
02
Enter customers lost during the period
03
Click "Calculate result"
04
Review your churn rate and retention insights
02 / Questions
Frequently asked questions
What is churn rate?
Churn rate is the percentage of customers who stop using your product or service during a given time period. Lower churn means better retention.
How is churn rate calculated?
Churn Rate = (Customers Lost During Period / Customers at Start of Period) × 100.
What is a good churn rate?
Acceptable churn varies by industry: SaaS 5-7% annually, subscription services 5-10% monthly, telecom 1-2% monthly.
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