Transform Your Business with
SMS Marketing

SMS marketing is a direct communication channel that allows businesses to send promotional messages, updates, and transactional notifications directly to customers' mobile phones via text message. It works by building a permission-based subscriber list of customers who opt-in to receive messages. You can then send targeted campaigns, automated sequences, or time-sensitive offers that drive immediate action. With an average open rate of 98% and response time of just 90 seconds, SMS marketing delivers unmatched engagement compared to email or social media.

Yes, SMS marketing is completely legal when done correctly. In the United States, businesses must comply with the Telephone Consumer Protection Act (TCPA), which requires explicit written consent before sending marketing messages. Customers must actively opt-in to receive texts, and every message must include clear identification of your business and an easy way to opt-out. At Nexvato, we handle all compliance requirements automatically, including opt-in management, opt-out processing, and proper message formatting. Our platform ensures you stay compliant while focusing on growing your business.

SMS marketing costs vary based on message volume, but it remains one of the most cost-effective marketing channels available. Most businesses pay between 1 to 5 cents per message, with discounts for higher volumes. With average conversion rates of 5-10% and typical ROI of 45:1, the return far exceeds the investment. For example, a campaign costing $250 to send 5,000 messages could generate $11,250 in revenue based on industry averages. At Nexvato, we offer transparent pricing with no hidden fees, and our team helps you maximize ROI through strategic campaign optimization and targeting.

Building a quality SMS subscriber list starts with offering value in exchange for opt-in. Common strategies include website popups offering exclusive discounts, keyword campaigns where customers text a word to a short code, in-store signup tablets, email list migration with proper consent, and checkout opt-ins during purchase. The key is making the value proposition clear and the signup process simple. Our platform provides multiple list-building tools including customizable opt-in forms, keyword campaigns, QR codes, and integration with your existing customer data. We help you grow your list quickly while maintaining full compliance.

SMS marketing supports a wide range of message types to serve different business objectives. Promotional messages include sales announcements, product launches, flash sales, and exclusive offers. Transactional messages cover order confirmations, shipping updates, and account notifications. Service messages include appointment reminders, reservation confirmations, and payment reminders. Customer engagement messages feature surveys, feedback requests, loyalty rewards, and personalized recommendations. Each message type serves a specific purpose in your overall marketing strategy, and our platform makes it easy to create, schedule, and automate all these communications.

Absolutely. Our SMS marketing platform integrates seamlessly with your existing business tools and systems. We connect with popular e-commerce platforms like Shopify, WooCommerce, and BigCommerce to automate order notifications and cart abandonment campaigns. CRM integrations with Salesforce, HubSpot, and Zoho sync customer data for better targeting. Email marketing platform connections with Mailchimp, Klaviyo, and Constant Contact create unified multi-channel campaigns. We also offer robust API access for custom integrations with your proprietary systems. Our technical team assists with setup to ensure smooth data flow across all your marketing channels.

SMS marketing delivers results faster than any other marketing channel. Messages are typically delivered within seconds, opened within 3 minutes, and generate responses within 90 seconds on average. Many businesses see immediate sales from their first campaign, especially when promoting time-sensitive offers or flash sales. For ongoing campaigns, most clients notice significant improvements in engagement, conversions, and revenue within the first 30 days. Cart abandonment campaigns often recover 10-15% of lost sales immediately, while loyalty programs show increased repeat purchases within weeks. The key is starting with a solid strategy, quality subscriber list, and compelling offers that drive action.

Optimal message frequency depends on your industry, audience, and message type. Most successful businesses send 2-4 promotional messages per month to avoid overwhelming subscribers while maintaining top-of-mind awareness. Transactional messages like order updates or appointment reminders can be sent as needed without counting toward promotional limits. Time-sensitive offers and urgent notifications warrant immediate sending. The key is finding the right balance between staying engaged and respecting customer preferences. Our platform includes frequency capping tools and engagement analytics to help you identify the sweet spot for your audience. We recommend starting conservatively and adjusting based on opt-out rates and engagement metrics.